Branding Goal Complete!! |fredericton wedding photographer|

I’m a big fan of Oprah and every now and then I have what she calls “a light bulb moment”. This moment came while researching branding and marketing strategies (again) several weeks ago. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Your “brand” is not necessarily something you know from the start of your business. It takes time to find your niche. I have been struggling to understand the concept as it applies to photography. I have also been struggling to figure out what exactly is the Gallery Arseneau brand. Finding a look, color scheme, logo, and watermark were easily achieved. But how does someone who has always known and been confident in who they are not know “who they are” at the same time?

Well, it seems I have known all along!! Without even knowing it. A simple line of text in a research article brought on the afore mentioned light bulb moment. The Gallery Arseneau (and Corinne Arseneau) brand is EMOTION. A genuine caring about the quality of your experience. A love of photography. The desire to capture images that are meaningful to those who purchase and view them. A striving to be better every time. That branding concept has been there all along, evident in my website posts, taglines – Capture Your Moments! and Capture Your Fairytale! And photography package names like The Yes! Engagement Session, A Ceremony to Remember, A Day to Last a Lifetime, The Fairytale, and Express Yourself! Grad Session. With this realization, the recent addition of beautiful packaging, and a variety of marketing products the process and this long time goal are now complete! Have a look at the variety of business cards, folders, folios, post cards, magnets, and other materials now available. Call to book an appointment for your emotional photography experience!


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